コレクション: SHINISE Festival 2026

 

.            


◆Shinise Festival 2026 by agataJapan

In celebration of "Shinise Day" (October 20), we are proud to hold "Shinise Festival by agataJapan" again this year, inviting you to experience the traditional craftsmanship and culture of Japan’s long-established businesses (Shinise).

For this 5th edition, under the theme "Signature x Something Special," each participating business will present not only their iconic "Signature" items, but also "Something Special"—exclusive products and experiences prepared solely for this day to bring you new and unique encounters.

◆Event Overview

Date & Time: Saturday, October 3, 2026 / 10:00 – 18:00 (Tentative)

Venue: Fukutoku-no-Mori & Naka-dori Area (Nihonbashi, Chuo-ku, Tokyo)

What to Expect:

  • Local food, crafts, and exhibitions by historic brands
  • Sake & craft liquor tasting from top breweries across Japan
  • Dynamic cross-cultural stage performances — and much more!

Food TICKES

* Use your coins to enjoy your favorite food and drinks! Taste and compare exceptional flavors found only at the Shinise Festival—from signature sake from classic Japanese breweries to "Something Special" offerings.

◆ Starter 6

(Includes 1 Wooden Masu Cup + 6 Event Coins)


 

◆Starter 99
(Includes 1 Wooden Masu Cup + 99 Event Coins)

 


◆Pair Starter 14
(Includes 2 Wooden Masu Cup + 6 Event Coins)

 


◆TORIYASU Set

Famous "Aigamo Sukiyaki" (Duck Sukiyaki) (1 serving) + Masu & 2 Coins

◆ISEGEN Set

Famous "Ankou-ni" (Simmered Monkfish) (1 serving) + Masu & 2 Coins


◆ISEJYU Set

Famous "Japanese Black Beef Sukiyaki" + Masu & 2 Coins

 

◆MIHAMA Set

Muromachi Mihama - "Crab Mochi Tempura" + Masu & 2 Coins

 


◆IKEMASU Set

Saikyo Miso-flavored "Eel Kurikara Skewer" + Masu & 2 Coins
 

 

◆Matcha Experience: Served by a Master wish WAGASHI


 

EVENT TICKES


◆[SOLD OUT] Special Guided Tour of "Mitsui Main Building" (National Important Cultural Property)

 


 

◆Noh Performance: Kanze School Han-Noh "Toru" (Limited to 40 guests)

 

◆ What is "Shinise Day"? 

Japan is said to have the highest number of companies with over 100 years of history in the world. To encourage a fresh appreciation for the values of "Shinise" (long-established businesses) that Japan proudly presents to the world, STARMARK CO., LTD., the operator of the e-commerce site "Shinise Tsuhan.net," proposed the establishment of this day. Following discussions within the Public Relations Committee of the Toto Norenkai, an application was submitted to the Japan Anniversary Association, and the day was officially registered. The date was chosen in connection with Ebisu-kou, a traditional festival dedicated to Ebisu, the deity of business and prosperity.

 

 ◆Click here to see photos/highlights from 2025

◆Regarding Photography and Recording for Live Stages

There are no uniform restrictions on photography or video/audio recording set by the organizers for this event.
However, rules vary by artist (e.g., photos allowed / no videos / all recording prohibited, etc.), so please be sure to check each artist’s announcements and official information.
Even for stages where photography is permitted, we kindly ask for your cooperation in refraining from the following acts to ensure a safe and enjoyable experience for everyone:

Any behavior that causes a disturbance or nuisance to other attendees.

Reserving space for long periods using tripods, monopods, or stepladders, or shooting in a way that blocks the view of others.

Holding cameras or smartphones high above your head in a manner that obstructs the view of people behind you.

Flash photography and the use of external lighting equipment.

Respect for Portrait Rights & Strict Adherence to Personal Use Only:

If other attendees or staff members appear in your photos or videos, please respect their privacy by blurring their faces before posting on social media.

Commercial use of recorded images or videos (such as selling or commercial streaming) is strictly prohibited.

※For safety reasons, please promptly follow any instructions given by staff on site.

◆ Regarding Event Cancellation Decisions

The event will be canceled under the following circumstances:

If severe weather, or transportation shutdowns near the venue caused by severe weather, are confirmed as of 5:00 AM on the day of the event.

If stay-at-home orders or similar restrictions related to preventing the spread of infectious diseases (such as COVID-19) are issued.

Regarding refunds in the event of cancellation due to the above reasons, individual measures will be handled upon consultation based on the situation. Please note that cancellations and refunds will not be accepted if the event is held as scheduled, including cases where the event is temporarily interrupted.